Study On The Development Of Ice And Snow Sports Tourism In Changchun Under The Background Of Healthy China

The January 5,2018 Summit Forum held Chinese Changchun ice industry,points out the special status of ice industry promote sharing,enhance exchanges,opening a new chapter for Changchun ice industry cooperation and development.In the background of implementing health plan Chinese < 2030>,both to meet the requirements of national standards call for health plans,but also to meet people's spiritual health goals the pursuit of life,ice and snow sports tourism precisely in line with these two demands.The snow is an important tourism resource,Changchun city is located in the best snow,ice and snow sports passion and cultural achievements of ice and snow products.Winter sports is not only competitive advantage in project project,And it is an important part of mass sports at present.As a hot spot of mass consumption,ice and snow sports tourism is more and more favored and sought after by people,which contains tangible economic value and intangible health value.It is an effective way to realize the health of the whole people.Through the investigation,it is found that Changchun is rich in ice and snow resources,strong ice and snow cultural characteristics and humanistic environment.The advantageous location advantage has accelerated the rapid development of ice and snow sports tourism in Changchun.However,the development of ice and snow sports tourism in Changchun has the shortage of high consumption price and insufficient local propaganda in the aspect of management and development.External attractiveness is greatly reduced,geographical location is blocked,traffic inconvenience and other disadvantages.Through field investigation,expert interview and other research methods,this paper puts forward that the ice and snow sports tourism should adhere to the guidance of the government,actively incorporate the development model of various enterprises,and strengthen the construction of the cultural system of ice and snow sports tourism with local characteristics.Expanding media publicity,popularizing the awareness of ice and snow fitness,improving infrastructure construction,upgrading the overall service level,not only enhancing the construction of ice and snow tourism facilities,but also considering the safety guarantee of ice and snow sports tourism.At the same time,in order to meet the needs of social development,the science and technology industry will be applied to the ice and snow industry,so that ice and snow sports tourism can be achievedIn order to create a healthy,reasonable and sustainable development environment for ice and snow sports tourism in Changchun City,we should grasp the development opportunity of healthy China policy and build up a healthy,reasonable and sustainable development environment for ice and snow sports tourism in Changchun.