| With the rapid development of Internet technology has brought great changes to people's life style, affect the audience's way of reading, the social environment with information explosion makes the audience pay more attention to "view". Many media have raised their competitiveness from selling "message" to sell "view". News commentary is an important one of the four elements of news, the most influential carrier is newspaper, and comment column occupies an essential role in newspaper media, so with the vigorous development of new media, traditional print in order to enhance the comprehensive competitiveness, they should gain more authority to strengthen their own advantages of speech and develop brand column.This research using the method of literature review, the method of sample analysis to discuss the style and form of review column in Metropolitan newspapers in China, choose 31 administrative region in mainland China(excluding Hong Kong, Macao and Taiwan),then choose a typical metropolitan newspapers of each region, summarized the whole comment column with a total of 11 kinds of style, namely: the type of chief comments column, the type of current affair evaluation column, essays, the type of reprint other media's review column, the column about conflicting views, the column about online comment, the column about special subject, personal comments column, comics review column and so on, this article focus on morphological characteristics of all kinds of style of column and opinion expression forms.This article integrated the current social environment, based on the mode of audience reading has changed, presented by various column shape and its in-depth analysis in the form of opinion expression. This paper summarized the development trend of urban newspaper comment column in mainland C hina, provided effective suggestion to the construction of metropolitan newspapers. |
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