Study On Air Pollution Reports Of New Media From The Perspective Of Environmental Communication

As people pay more attention to environmental problems, environmental communication has been more and more attention. Especially in recent years the raging haze weather, news reports every kind of environment more and more with the media. But news reports of different media environment, different content, different forms of attention but be quite different. Based on this premise, we need to find a way to improve the effect of communication media environment of the media, to better serve the people.In this paper, from the keywords construction theory and the agenda setting theory, began in 2011 fog events on new media reports as an example.First of all, in chapter 2 "Smog" and "PM2.5" as keywords using baidu advanced search tool to get the fog haze change curve of the network news coverage of events, get fog event 3 wave hot public opinions. The first wave of public opinion hot from 2011 October to 2012 February, the second wave of public opinion hot from 2013 August to 2014 January, and the third wave of public opinion hot from February 28, 2015 to 2015 in March.Secondly, in chapter3, chapter4 and chapter5 analyze haze event characteristics and shortcomings of 3 public hotspots in the route of transmission, communication content and communication mode.Thirdly, the sixth chapter compare analysis of the 3 wave of public opinion hotspots of communication effect. Through the analysis of the haze events impact on the behavior of Internet users and the introduction of relevant policies to promote, summed up the three wave of public opinion hotspot communication experience.Finally, the seventh chapter to the three wave of public opinion hotspot communication experience as a model professional, put forward the strategic consensus for the sustainable development of the environment of new media platforms and improve the environmental news report recommendations.