Guangxi News Network Development Strategy Research

Along with the Chinese economy enters the new normal, transformation and upgrading of traditional manufacturing, and national vigorously promote the development of cultural industry, media industry has win a major development opportunity. With the maturity of Internet technology, Internet and deep collection of all levels of social and economic life, constantly refresh the social each industry formats, profoundly changing the pattern of the media industry at the same time. The spread of the network media gradually from the simple platform become combines content, relationships, services in one integrated system. Internet has appeared oligarch competition, in the "platform" for the king and of the Internet under the rules of the game, a single product, profit model of the single, rigid news website obviously can not adapt to the fierce market competition, both influence of dissemination of news and advertising share, are subject to severe impact from commercial web sites. In this paper, under the above background, the internal and external environment of the survival of Guangxi news system analysis, to explore from the system within the media market development strategy in the transformation of Internet companies. This paper tries to the strategic management theory and media practice combining with the study, through Guangxi news case study for the development of network media in the new situation.This article mainly to enterprise strategic management theory as the guiding ideology, using strategic analysis tools, combined with the actual situation of Guangxi news, in-depth analysis was carried out on the interior and exterior environment of Guangxi news, puts forward the overall strategy of diversified development. Basic framework of the thesis is mainly divided into five parts:the first part is introduction; The second part of the external environment analysis of the Guangxi news; The third part of the internal environment analysis of the Guangxi news; The fourth part of development strategy of Guangxi news sure; The fifth part of the implementation of the strategy of developing Guangxi news and security solutions; Finally is the conclusion of this article, the hope can for Guangxi news and other local news site offers help and reference.