| In recent years, along with the expansion of smart mobile phone APP constantly emerging, especially news APP is developing rapidly, catered to the fragmented reading habit of news and information users. In many news APP, several major portal takes the lead in using the Internet technology has developed news APP, and constantly improve to improve the user experience. However the traditional media news APP development later, THE PAPER news APP from the Oriental morning post, until July 22, 2014, officially launched, online caused extensive concern of academic circles and industry at the beginning of. So how was THE PAPER news APP user experience? How to improve THE PAPER news APP user experience?This paper by using the theoretical knowledge of the user experience THE PAPER news APP user experience research, and through interview and questionnaire method to collect data, using SPSS analysis of four of the dependent and independent variables and two descriptive analysis, letter validity analysis,correlation analysis, regression analysis and so on. Four independent variables:interface design, content level, interaction level, function level, two dependent variables: the customer satisfaction degree, frequency of use. The study found that with the user interface design, content level significantly positively related to satisfaction; Interactive levels showed significant negative correlation with customer satisfaction; The function level and user satisfaction is not significantly positive correlation; Interface design, the function level, content and interaction level use frequency is not significantly positive correlation with the users.THE PAPER news APP user experience, learn about the news APP users demand, habits, and hypothesis testing. According to the research conclusion, this paper also put forward to build character, relaxed, interactive atmosphere to improve the user experience suggest, it may also be of reference value to the development of other news APP. |
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