The Grand Slams Comparative Study Of Chinese And Foreign Communication Influence

60 years ago, the mass media live TV was first applied to the football match. Subsequently, the media constantly changing technology completely improved the human social interaction, social networks which equipped with wireless communication network is changing communication influence like an avalanche. Existing sports events are from Fans Carnival into the Whole Carnival. Tennis Grand Slams either. Li Na constantly refresh the best result in Grand Slam, at the same time, Chinese tennis achievement is in leaps and bounds, social network also began in China, with development and maturity. Li Na’s popularity in international tennis cannot promote without social network, and tennis match also cannot promote without super star like Li Na. However, thesituationof Tennis Communication in China is still less than those abroad, the new media social networks still have a brilliant future.This paper analyzedthe communication path of tennis in China, how did Li Na set up the social network of the tennis agenda, and social network users’ stickiness generated from the perspective of communication influence, the Cross-cultural Communication Theory, Agenda Setting Theory and Attachment Theory. Then, this paper reviews the domestic sampling(Sina Weibo) and abroad(Twitter) the Grand Slam spreading of influence on the two level, comparative analysis found that Sina Weibo did make a great contribution in Grand Slams’ communication whether the official Weibo or the third part one. Sina Weibo pushes more details, but because of its serious homogeneity, the interaction achievement rate is not high enough, so the spread of influence are limited. Because of Twitter’s rich experience, there are better performance in the communication process of the Grand Slams, although push less than Sina Weibo, they make a higher fan interaction rate. Tennis twitter like @ESPNTennis in communication depth and breadth have better performance, the spread of communication influence is better than those in Sina Weibo.Finally, this paper find that Li Na’s retirement has brined quite influence in Chinese tennis communication. Our tennis Weibo need more differentdetails and creation in future, in which way can we increase interaction with followers, and improve tennis communication influence. While we are practicing sports communication, we should also pay attention to unreasonable Mediaization of Sports.