The Stigma Of Female Driver In Network News And Effect Of Communication

With the rapid development of China’s Internet, online media is playing an increasingly important role in guiding public opinion. Since the cross-impact of various reasons, there is a lot of news reports about the driver in today’s network news, network news in the shape of the image of the driver is bound to have an impact in real life. In this paper, the use of the news media, sociology, psychology and other disciplines theory, analysis of the current network news images of the driver, as well as dissemination of results and other causes of the problem, and ultimately concluded.Thesis on network negative reports about the driver were sample selection, the use of sociology stigma theory to analyze network media stigmatized the driver of the phenomenon, carried by the feminist perspective of content analysis study of samples. Study concluded that a large number of network news were full of negative news about the driver, the network media to build the image of the driver to the driver groups labeled five common label, its image sided, stereotyped, exaggerated, and ultimately the formation of the image of the driver of the network media stigma.The driver is a network media reports stigma behind it has deep social and cultural reasons, male-centered ideology deeply rooted in our country; the wave of consumerism impact on everyone’s values, including the media; female stereotypes make women’s status still can not raise. From the point of view of their own online media, online media in the context of commercial culture in a fierce competition; network media practitioners a sense of gender led to its reports on women indifferent; network media itself check mechanism is not perfect final result on the driver a lot of negative news flow audience.Paper to develop a "network news audience impact on the image of the driver of the questionnaire" to further explore the use of online media in which the expression construct in the image of the driver, as well as the audience in the network media’s "bombing" whether the affected network stigma phenomenon news dissemination of results in the end how the driver and other issues. Through detailed analysis of questionnaires and online news audience on the driver cognitive mechanism, a clear image of the driver network news impact on the audience.From the perspective of dissemination of results, the online media for the driver eventually lead to stigmatization reported audiences cognitive level and attitude levels are subject to a certain extent. Network media should be aware of their social responsibilities, to take up gender equality concept spread, which reflects the media’s own human care.