| The magazine industry of American has a long history, which is far-reaching in the world, so, any change of it is enough to attract the academia’s attention. With the improvement of the Internet technology, the development of the social media attracts the gaze of people gradually, which brings big concussion to the consuming magazine at the same time. Facing the concussion, undoubtedly, transformation and integration are the sensible choices for the consuming magazine.The necessity of the integration between the consuming magazine and social media mainly embodies the social media increasingly gains public visibility for its diversified trend and high acceptance.The social media is full of peril because of the decline of circulation and sharp cutoff of advertising revenue.The integration mainly reflected in three aspects: the integration of content production mainly based on user demand, multi-channel production producing quality content; integration of marketing mode mainly for socializing of word of mouth marketing, establishment of readers’ online communities, social media multi-channel distribution, using a variety of ways to interact with users; the integration of profit model mainly to get traffic to improve attention, invite advertisers to join social media.The integration also has many difficulties,as the mode of integration is inappropriate,lack of compound talents, deletion of data analysis.Facing the difficulties, differentiated content, vigorously cultivate talent, improve data analysis capability are the deal policy.The integration of American consuming magazines and social media has brought a lot of inspiration for domestic media convergence, our traditional media should establish a comprehensive restructuring concept, open up the two platforms and two resources, always adhere to the content is king, as well as the improvement and development of social media features. |
