A Study On The Marketing Method Of The Publisher Of The WeChat Public Number

From 2012 August 23, We Chat public platform officially start line, We Chat Marketing gradually become hot, and all walks of life are equipped with special to operate their own We Chat public number, to seize the market network, product marketing, the press is no exception. By the end of March 2016, the publisher of the We Chat public number book marketing practice has been more than 3 years of time.The publisher of the We Chat public number book marketing refers to the press by means of We Chat public platform, according to its location in the network economy the book market, to satisfy the concerns and the social demand and achieve social value and economic value of the book and in the micro channel public push messages of a series of related books, so as to stimulate the attention the spontaneous buy books. The publisher of the We Chat public number book marketing with O2 O interactive online and offline stealth advertising features marketing, establishing marketing platform, zero cost push messages to attract attention and a precise push four basic advantages. Statistics found that the effective use of We Chat public numbers for the book marketing publishing house a total of 732. Throughout these publisher of the We Chat public number, they use the main marketing methods summarized into nine kinds: introduction of direct marketing, pay attention to interactive participatory marketing, topical combination marketing, Activity Book notice marketing, ask marketing, celebrity referral marketing, emotional appeal message infection marketing, the marketing of the interpretation of scientific knowledge, mixed use two or more ways of marketing.Among them, the Xinshijie publisher of the We Chat public number is typical of the book marketing case, rich columns settings, push the frequency of graphic message of comparative law, the "micro public push message-- the major electricity supplier orders-- Micro Payment" closed-loop marketing and relevant United micro public push library information marketing strategy, very representative of. Based on the above study found: the publisher of the We Chat public number news reading quantity is not high, and the fundamental purpose of book marketing is as far as possible was to sell books,a We Chat public number book marketing is good or bad, the key see it can effectively increase the number of fans, so as to increase the amount of reading. The graphic message title should try to enhance the attractiveness of winning hits; at the same time, the contents of the message although is the sum of text, images, video, audio, but it should be continuous innovation of content and form, the agile and changeful, enhance the content of interest. Such a message in order to catch the eye of the fans, to promote its active praise, forwarding, sharing, and then expand the popularity of the publisher, increase the number of fans, improve the possibility of selling books. Publisher dedicated to the operation of the We Chat public number editors need to continue to explore, discover, learn, lenovo.