A Study On College Students’ “Use And Satisfaction” Of News App

In the Mobile Internet era, the position of the audience is reinforcing in the communication process, and the audience’s is important for the mobile news APP also. This paper takes the empirical study of college students’ behavior, motivation, satisfaction and problem as using mobile news APP by mainly using questionnaires, supplemented by structured interviews to collect data, combined with "using and satisfaction" and other relevant information on communication theory.This paper find out that, the popularity of mobile news APP in the college student still better; the using of motivation to be divided three classes: "cognitive monitoring" "expression of coordination" and "Entertainment paralysis" in accordance with the motivation intensity; the personal characteristics has influence on the using of News APP, "cognitive monitoring" function in more important to college students and postgraduate.Different media contact length has influence on News APPs "expression of coordination" for college students, and six months is the critical time node; for meeting the demand, the vast majority of the students feel a satisfaction with News APP; a problem in the course of using,college students more care about it pushes too much news authenticity, quality news, and homogeneity content.Value of this paper is to provide a good reference for the development of mobile phone APP news, but also can help college students use of mobile phones news APP scientific and rational.