Study On The Strategies Of Social Sciences Academic Press In Digital Transformation

With the expansion of media technologies, the digital publishing industry has been gathering strength. It becomes a definite tendency for the development of society and indeed largely satisfies readers’ diversified,individualized, fragmented demand. The appearance of E-books, mobile publishing, think-tank construction, on-demand printing and other publishing models, not only change the publishing process of traditional publishing industry, cut down the publication cycle, inaugurate the books’ formation and profit model, and provide the guarantee for the publishing house, but also set off a national reading new wave in the whole country, guide the public to read and change the way people read and life style. In this background, Social Sciences Academic Press has started early to explore the digital road. For the past many years, it becomes the leader in the field of humanities and social sciences. It is a true demonstration units in digital transformation. Only in 2015, the total digital revenue of Social Sciences Academic Press will be close to 20 million, which can be regarded as a landmark success. As the Knowledge Information Service Provider in the professional field, Social Sciences Academic Press not only published a large number of highquality books, but also formed a complete digital publishing system, set up multiple database products group, and created a number of innovative and influential digital products. However, in the process to achieve the digital transformation completely, Social Sciences Academic Press is inevitably faced with the dilemma of talent, technology, copyright and so on. In order to help the press to enhance advantage and avoid disadvantage in future and achieve better development, in the meantime, to provide a reference forother publishers in the transition to digitalization, the paper briefly analyzed its digital publishing course. What’s more, it gave an analysis of the present state about the press in digital transformation. It analyzed the advantages,weaknesses, opportunities and challenges of the press in the process of digital publishing with the SWOT analysis. At last, it proposed the possible strategies in digital transformation from its own position, resource integration, brand, database construction, talent development, profit model and so on.