| Mobile news live broadcasting originated from the PC live show, sought after by capital in 2016, the "live+" has become a phenomenon of industry trends, and launched a constant impact on the news media industry. The traditional media industry,news portal, and the news aggregation platform, all have seen great potential in this field, and scrambling to start the layout of the mobile news live broadcasting market.Live broadcasting business has been monopolized by TV media in the pre-Internet days. McLuhan said: "the media is the basic driving force of social development, but also distinguish between different social forms, generation and application of a new medium,will declare that we are entering a new era.” The live broadcasting under this new historical requirement attracts us with its unique glamour.Mobile live broadcasting era,the "live broadcasting+news" client application on the smartphone as a new news performance, research and analysis on its development situation and other aspects of this industry has become to the hot topic from industry to academic.Targeted at Tencent news live broadcasting platform, employing such methodologies as historic review, literature review and grounded theory approach, etc.Start with review the development of the mobile news broadcast, try to do a certain degree of combing of the Tencent news live broadcast platform. Then use sampling methods to construct the week of Tencent live broadcasting news program as sampling,and combined with the typical cases. The final part of this paper,in the guidance of the theory of Journalism and sociology, exploratory analysis the news communication characteristics of Tencent news live broadcasting platform under mobile visual scene. And then raise some thoughts on the normalization of mobile news live broadcasting by Tencent News. |
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