From Media Memory To Individual Memory:the Study On The Impact Of Major Emergencies On General Public Events

China is in a risky social field during the transition period,in recent years the social emergencies including natural disasters,environmental health and social security are happening frequently,making it become an important part of the interpretation of China’s current social changes and risk landscape.As the mass media becoming an important dimension in understanding social potential risks and real crises,the Social emergencies are Regarded as a social experience processed and deeply shaped by the media,culture and social groups,institutions and individuals,and it not only become a symbol,the construction of discourse and cultural experience of the existence of memory under the construction of the media,also become the risk field which affecting the social public’s cognitive psychology,knowledge discourse even the collective memory.As the shared memory of the group,Collective memory often shows a constructive framework,In order to establishing risk awareness,resistance to identity and collective mobilization,It is In the context of public events for people to turn collective memory into the argumentative discourse and experience material easily.Therefore,the paper is based on the empirical research and root analysis Into Nanchang "elephant lake event" and tried to analysis the Influence of Media Memory on Personal Memory in the Process of Social Public Event Evolution,to explore the mass media in the collective memory risk construction and its transmission path of the structural risk.And from the media memory and personal memory resonance relationship as a breakthrough point,reveal and construct a major unexpected events on the general public events of the theoretical framework.This paper is based on the framework of media memory and based on qualitative research of the perspective of analysis,According to the theory of rooting analysis,the author analyzes the mobilization and risk of social public events.The study found that the mass media for the major events of the structured report constitutes a paradigm of risk memory framework,as an information script,role script and cultural context,providing the internal driving force for the people in the event like Lake mobilization of risk identification,emotional and behavioral fusion struggle.At the same time,the media as a collective memory of the construction of important field elements involved in major risk events throughout the process,which build a collective memory of the risk framework for the people’s risk psychological and emotional structure Through the construction of ritual scenarios,ritual metaphor and ritual structure,etc.shaping the people’s disaster experience and risk knowledge.While the individual memory in a realistic situation can arouse the collective memory of the framework,so as to use the collective memory framework for risk stress.and in order to achieve the public response to social risks of cultural experience remodeling,Media has become a constructor of risk construction and collective memory In defining risk discourse and constructing risk culture,this cultural experience presents the meaning of the character,precisely the risk of major emergencies,the impact on social public events.