A Study On The Frequency Of News Broadcasting In Inner Mongolia Radio And Television

The frequency of news broadcasting in Inner Mongolia radio and television is the first professional news broadcasting in Inner Mongolia autonomous region.It has been broadcasted for 10 years since January 1,2007.In past 10 years,it has made some achievements in continuous reform and innovation,but compared with other frequencies,there are obvious shortcomings and gaps in broadcasting rating and market share.In order to further improve its competitiveness and influence,this thesis takes the frequency of news broadcasting in Inner Mongolia radio and television as the research object,combs its development process,and gives depth discussion from positioning analysis,programs analysis,broadcasting dynamic analysis and so on.And based on its existing weak,author gives some recommendations and countermeasures.This thesis consists following three parts: introduction,text,and conclusion.The introduction mainly states the origin,purpose,significance and research status of this paper.Chapter one mainly elaborates its development process.Chapter two mainly analyzes its representative programs,and elaborates its attempts and effects in news propaganda,news reports and services.Chapter three describes the evolution of audience area and analyzes the change of their age,education,occupation,income and so on.Chapter four describes its current problems and puts forward some suggestions for future development.Finally,the author summarizes the full text.