Flower Culture And City Image Communication

Pascale Malaga,the famous Spanish city regional economist said,In the future the city will become the main symbol of the difference in the world.People live in the city and have the direct contact with city.In the future the city will become the main body of development.City image has become a booster for urban development.The image of the city becomes a bridge between the city and the outside.China is the largest country in the flowers planting area in the world.Because of the influence of traditional Confucian culture,Chinese people have special feelings about flowers.In the process of planting,cultivation of flowers gradually formed a unique culture of the flowers.The Chinese not only appreciate the flowers posture but also appreciate the character of flowers,expressing feelings through flowers and give the flowers the personal meaning."external and internal cultivation" flowers gradually become the business card of the city’s image.Taking flowers as the medium to spread the image of the city become the new way for urban development.A lot of countries and cities in the world set up the national flower and city flower to symbolize the connotation of the city,but there is not much which could really develop the flower brand effect.From the perspective of communication of this text,exploring the relationship between flowers and the city,building the urban business card named after flowers,enriching the cultural connotation of the flowers not only provides direction for Chinese flower brand communication but also provides strategy analysis for Chinese city image in the international communication.This article consists of four parts The first part is the introduction,which introduces the information related to the topic,including the background,content and ideas,research methods and innovation.The second part summarizes the knowledge of Chinese flower culture From the history,literature,art and other different angles elaborated the flower culture of the form Associating the Chinese flower culture with the city to analyzes the relationship of them,which has laid a foundation for the city image communication with flowers as the theme.The third part describes the case study object of this paper-Peony First of all,giving an brief introduction of the peony,and analyzing some cites which are famous for its peony.Luoyang is an important city of peony Luoyang has been successful in improving the communications of city image by taking the flowers as the medium,which could offer reference for other cities.However,there are still some problems in city image communication in Luoyang,which are the common fault of the flower culture cities in there development.So in the fourth part,putting forward the strategy of the city image dissemination with the case of peony.Putting forward the study strategy of improving city image dissemination from the perspective of communication,so as to provide beneficial reference for flower culture city in improving the city image communication.The conclusion summarizes the full text,and also puts forward the shortcomings of this paper and the future direction of future research.