A Study Of The Reward Function In Wechat Subscription

On November 30,2016,A article written by media man Luoer,"Luo Yixiao,you give me stop" maxed the Wechat moments,and at that time,Rolle Official Accounts,the amount of appreciate exceeded 50 thousand limit for two consecutive days,and WeChat appreciation function is paused.Which have been hidden in the shadows of the WeChat "appreciation" function fully exposed in the perspective of the public for the first time.In March 2015,WeChat opened the appreciation function,the audience at the end of WeChat articles can be directly "reward".July 2014,WeChat public account number of public reading and support point praise.In August of the same year,WeChat took the lead in the field of public platform from the media to appreciation of the beta function.As long as the subscription number from the media operators to choose the opening appreciation function,the published articles in the end there will be "appreciation" set,Click to jump to the appreciation page,the user can be choose 2 yuan,20yuan,50yuan,80yuan,100yuan and 200yuan which have been set,and also can set your own appreciation amount of denomination.WeChat subscription number appreciation function is a interactive features which used for subscriptions article,based on WeChat public platform,aslo an class of is a new payment mechanism.Is another attempt after the microblogging reward function,since the media development to the commercial.The media authors based on the WeChat platform can.use WeChat appreciation function to invite readers to appreciate.At present,the function is a relatively new thing,only little research in the domestic for WeChat appreciation function.In the future,WeChat appreciation function will not change the profit model from the media platform and even become a mainstream payment model,which requires us to make observations and prospects in the study.Therefore,the research on WeChat appreciation function has profound theoretical and practical significance.This study uses the theory of communication science,through the media power changes to WeChat appreciation function research.In the field of communication,it has a positive effect on the release of information sharing between the public.The first part of this paper is the media power from monopoly to market gradually--from the birth of the new media WeChat subscription number.The second part mainly introduces the origin of the appreciation of the publishing platform.Firstly,produce the origin of the appreciation function:Ancient appreciation reward and the rise of modern remuneration system of the originator.Secondly,the introduction of the origin of the appreciation of the publishing platformthe appreciation function,the introduction of network literature appreciation,appreciation of micro-blog,Tencent and other aspects of the appreciation of media pay model.Finally,the definition of WeChat subscription number to define the normative meaning.The third part is the investigation and analysis of the use of WeChat appreciation function,and the start the study of WeChat appreciation function.Part of the subscriptions that use the Appreciation feature wil be studied.We selected the "Feng zhan zhang zhi jia" as the main object of study,the use of the WeChat subscription function within the article text analysis and the necessary statistical data.Another choice of "Yun Ying Kong","Wo Shi Nan You,"a number of subscription types for the distinction,one by one for each type of text analysis and the necessary data.Finally,study the influence of WeChat appreciation function.Mainly summed up the appreciation of the use of the function of the transmission,the impact of the recipient.It is optimistic to express the appreciation function of WeChat appreciation function,and look forward to the development prospect of its application in digital publishing.This paper attempts to deepen the exchange and interaction between the media and the influence of the WeChat appreciation function and the understanding of the pros and cons of the media publishing.