Sports Media Influence Research

With the development of economic globalization and world integration,the world’s media landscape also has a profound adjustment and change.Since China joins the WTO,with the impetus of the economic globalization,the media market is increasingly opened.The media industry has a larger development space and media contact more closely with the world.Under the new media environment,the influence of the media becomes the focus of the media research once again.The state strategic upgrade of the sports industry ushered in the spring of the development of the sports industry,sports media,as an important part of sports industry,based on the development of sports industry,plays an important role in promoting the development of undertakings of physical culture and sports.The influence of the sports media determines the sports media influence in the international and domestic development.In the relevant media influence and media evaluation methods of literature review and study after combing.This paper has carried on the related media influence to media evaluation methods of literature review and study.First of all,evaluation indexes of sports media influence choice and are discussed,and then on the basis of the selected five indicators about the present situation of the development of Chinese sports media influence conducted an empirical investigation.After analyzing the survey data statistics,the article about sports media contact behavior of different subjects is analyzed firstly,and then on the basis of comprehensive analysis of the status of sports media influence,at the same time comparing and analyzing different sports media and different economic development area of sports media influence corroding to the current situation of the development of sports media influence draw the following four conclusions:Firstly,the overall sports TV channel media influence the most,mainly due to the size of the audience;Secondly,the average time of exposure of sports media,media credibility,opinion leaders ratio and audience participation of the four indicators of the gap is small,audience participation The overall lack of sports;Thirdly is the professional sports media depth and height are higher than the comprehensive sports media,CCTV-5 a unique;Fourthly,the influence of sports media and economic development level.Corroding to the current situation of the development of sports media influence,the following suggestions on the development of China’s sports media are put forward:Firstly,set up the correct positioning strategy and strengthen accurate target market positioning;Secondly,improve productivity and enhance the core competitiveness;Thirdly,promote audience participation and enhance the influence of sports media;Fourthly,follow the sports industry policy and promote the development of sports media.