Research On The Development Path Of Chinese TV Programs In The Champions League Under The Background Of Media Convergence

In the era of media convergence,the sports TV broadcasting is faced with new media pressure and challenges.The micro content,multi-terminal,quickness,more personalized,interactive new media influence growing,the traditional TV media comes under attack.In 2009,CCTV sports channel was formally established "Champions Euro" column,with Chinese football fans loved and the industry recommended.However,in recent years,under the trend of media convergence,the transmission mode and profit mode of traditional radio and television media have encountered unprecedented pressure and challenges.This paper uses the research methods of literature,questionnaire,expert interview,media convergence as the background,combined with Stuart Hall’s "encoding and decoding" theory in the practice of the performance,to explore in the context of media integration,the European Champions League in how to Chinese TV media platform encoding,so as to achieve the maximum effect of communication.In this paper,through the analysis of typical cases and the process of decoding and encoding process of the audience production performance,and puts forward the solution and suggestion for "Champions Euro" problems,we can draw the following conclusions: the integration of media sports TV programs under the background of the new coding method has the necessity and urgency of using television resources;the program is essentially to innovation,resources(source code)value and character code conversion,the conversion effect depends on the type of source code,source code,source code,source code structure context ontology connotation,voice etc.;TV program innovation through the transformation to the source,the need for extension of symbol and the value from the language structure,organization structure,form structure and so on;the champion of Europe is the use of encoding theory,the source of the narrative voice broadcast group.To the special historical figures in the form of voice narration,compression of the event ontology space process code,and extract the space in the main character code value,to achieve the transformation of the initial value,obtained the basic recognition of the audience,but in the new media environment,still face new challenges.