The Research Of Content And Audience Of Himalaya FM Mobile Broadcast APP

With the development of the internet and mobile,the mobile media becomes the important way to obtain information.On this occasion,the mobile broad cast application(APP)meets the golden development period.With the help of huge audio content,convenient operation,personal custom-made service,and social communication.The mobile media brings new experience of radio to public,and also quickly take over the mobile media market.The media broadcast,which based on the podcast and traditional broadcast,is lied on the mobile phone and cloud storage technologies.It includes audio content,such as original talk show,news,music and so on online and interacted programs.The broadcast APP,which relying on the cloud storage technology,breaks though the limitation of time and space,combines the professional broadcast and grassroots.It builds professionalization,individuation as a new broadcast zoology.The competition in mobile broadcast is intense.DouBan FM was born in 2010,later Dragonfly FM,Himalaya FM,Kaola FM and Litchi FM come out step by step,and achieve well scale.In the huge mobile broadcast APP,Himalaya FM is the bellwether among this business,rather than outstanding.In the content factor:Himalaya FM applies the UGC+PGC three dimension broadcasting station service.Its audio program is “short,common,fast” quick content,which conforming to the young people.In the theme factor: “broadcast”and “creation” programs are equal.The theme,which close to knowledge,enjoyment,and ideology as whole content style,is more attractive toaudience.In the strategy factor: “Inventing the broadcast again,building your personal broadcasting station,listening to what I want to listen and say what I want to say”,this is the location of Himalaya FM.It builds personal broadcasting station based on the specific content,preciously push service,at the same time,the Himalaya FM lowers the difficulty of being an anchor and sharing personal life,thought and knowledge.It finally results in the purpose: “listen to what I want to list and say what I want to say”.In the absence of vision,the content and anchor quality are the crucial factors.It reforms the content format of traditional boarding cast,provides fast-food cultural “mini content” for audiences.In the meanwhile,in order to meet the needs of cultural difference,it includes huge capacity of minority culture and occupies the long-tailed market.In the audience factor: the audience of Himalaya FM,as new mobile media,includes office workers,students and so on.They are willing to accept fresh things,and they are lively and interactive.Their demand can be met by Himalaya FM.This FM can accompany with these young people at anywhere and anytime,which can also meet their needs,and also influences the effects of acknowledge,emotion and action on audience.The emerging mobile broadcast,such as Himalaya FM,exhibits huge development.However,some problems are met,such as: the program quality is patchy for the high level supervise control,homogenization is common,the copyright of program is chaos and the cost of mobile billing is high.In the future,the mobile broadcast APP should expand the profit channels,strengthen the supervision andimprove the technique to decrease the cost.Finally,during the WEB 3.0times,the mobile broadcast APP should explore the future,and complete the intelligent service with help of the latest technology such as semantic net,LBS and VR to improve the user experience.