| Under the action of various factors such as cultural globalization,transnational media and consumerism,the intercultural communication of Film become an inevitable trend,its communication effect is of great significance to the development of a country's film industry and national cultural soft power.In the 2016 Hollywood animation film "Zootopia" cause high reputation and high box office on a global scale,lending to widespread public concern and discussion.Hollywood globalization development strategy is Zootopia's important prerequisite of successful transmission and driving force.Animation film as a form of media is also an important cultural content of products,the foundation and core of cross-cultural communication lies in the content,which are currently the industry advocates "content is king".By studying the case of Hollywood animation film of good quality content can be found for the significance of film spread.From a cross-cultural perspective,animated film should have active consciousness to eliminate the spread of cross-cultural barriers,reduce the cultural discount,specific strategies to pay attention to the cultural symbol and meaning in making production and associations,content on the expression of universal values,audience positioning should be geared to the needs of diverse,the whole process of the public.In the face of strong offensive of the western countries,especially the Hollywood movies,domestic animation film in the global scope of cultural transmission,should have open field of vision and tolerant attitude,in the process of internationalization should keep the unique cultural characteristics,at the same time it has a limit on the basis of absorbing the successful experience of Hollywood movies,elderly can neither fully adhere to the Chinese culture,also can't become a completely westernized and become subservient to the western culture.In the trial and error,and gradually explore a effective strategy of domestic animation film cross-cultural communication. |
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