Study On Network Media Literacy Status Of Urban Middle-aged Group

With the rapid development of Internet and digital technology,the status of network media is irreplaceable.Network media brings great convenience to people,it also brought hitherto unknown impact.The middle-aged group plays an important role in the development of society,the ability to use the network media will directly affect its life.In the background of China’s aging society,after they stepping into old age,network media will be more three-dimensional and all-round way into its life.Then the learning ability of the media environment of the old people will be weakening.Therefore,as soon as possible to understand the status of middle-aged media network media literacy is of great practical significance to improve the network media literacy of middle-aged group and to develop targeted strategies to understand the status quo of network media literacy of middle age groups.This paper takes the urban middle-aged group as the research object,it mainly based on the media literacy theory from expert James Porter and it draws on domestic and foreign network media literacy theory and practice results.This paper defines the concept of network media literacy,including the basic skills of the network,the use of network media literacy,network media participation in quality,network media literacy and network moral legal literacy.Secondly,the middle-aged group in Benxi was investigated and a questionnaire survey was conducted among middle-aged people in Benxi,the results show that the current situation of the network media literacy of the middle age groups in the city is in the middle and upper level.However,some middle-aged people have strong network media dependency,weak self-management ability,online payment and other social network function is not enough,the network of poor rights,poor participation in public affairs and lack of network moral literacy.On the basis of a more comprehensive and objective presentation of the findings,this paper analyzes the current situation of the network media literacy of the middle-aged group in this city,in order to draw academic attention to this group,to fill the gaps in the research on the media literacy of middle-aged group,to provide some reference for the future research and development of relevant strategies.