How Warning Message Influences The Satisfaction Of Searching Process

With the development of the Internet and the mobile Internet,tremendous changes have taken place in disease treatment ways.At present,there are all sorts of different treatments for patients to choose.Among those,Online Health achieved rapid development in recent years.Patients can find enormous information from the Internet for most diseases,and the search engine has become a necessary tool.However,overloading information challenges patients greatly,and the anonymity of network,the cheating of the search engine algorithm used by amoral websites,the price competitive advertisements in search engines all make the search results untrustworthy.As a tool to remind users of the potential operating risks,warning message could affect the users’ decisions and reduce their confusion by giving them users’ advices.For users,a website with warning information may make them feel more trustworthy,more useful,less detour while choosing,and ultimately affect the users’ satisfaction degree of the whole searching process and the search engines.For warning information,its design is the most important factor to influence the final effect.Therefore,this study aims to work on different warning designs’ different influence degree to the users.This paper aims to improve the users’ satisfaction through the entire process of using the search engine,designs the content and style of the warning information,and validate its effectiveness and feasibility through experiments.This article will achieve the research purpose through the following three parts.The first part,to do the theoretical research on search engine itself and its warning message,deduct the possible reminding content users’ needs through previous documents.The second part,design a theory model through the users’ Empowerment Theory,summarize the theory into a theoretical model of "providence of warning information and advices—process of users’ empowerment—results of users’ empowerment outcome".Under this theory model,the study sets the content design and the style design of the warning information as the controllable variable of this study(this corresponds with the warning information and the advice providing section of the theory model).The empowerment for the users will produce a series of empowerment outcomes(this corresponds with the empowerment outcomes’ section of the theory model).The empowerment will affect three intermediate variables:the users’ impression for the search engine(search engine image),the sense of control and the usefulness of warning information,and these intermediate variables will finally affect users’ satisfaction for the searching process.The third part,design two different warning information contents(with detailed explanation and limited explanation)and two styles of warning information appearance(high visibility and low visibility)through the documents and the focus group interviews,and work on the users’ empowerment outcome under different designs through 2*2 scenario simulation.We recruited students from Beijing Foreign Studies University as subjects,let them use the search engine designed by us and fill the questionnaire.After taking back all the questionnaire,we use two-way ANOVA analyzing the influence from the independent variables to intermedia variables;we then construct a S.E.M model to discuss the relationship between intermedia variables and dependent variable.This study draws the following four conclusions through empirical analysis:1.In the case of warning information under low visibility,compared with warning information with limited explanations,warning information with detailed explanations have no significant effect on improve users’ empowerment outcome.2.In the case of warning information under high visibility,compared with warning information with limited explanations,warning information with detailed explanations has a positive impact on the usefulness of warning message and the sense of control of users,but no impact on the image of search engine.3.In the case of warning information under limited explanations,compared with warning information with low visibility,warning information with high visibility has a positive impact on the image of search engine and the sense of control of users,but no impact on the usefulness of warning message.4.In the case of warning information under detailed explanations,compared with warning information with low visibility,warning information with high visibility have significant effect on improve users’ empowerment outcome.5.Users’ empowerment outcome has a positive impact on the satisfaction of searching process.