Research On The Micro-media Enterprise Development Strategy In The Context Of The Michael Porter Diamond Model

Group purchasing site and mobile applications as one of the forms of micro-media,since2010 in China began to sprout,the trend of the times and the new and advanced Of the business model in the change of the traditional way of trading,into the public life at the same time,but also in its development process has experienced the test and competition from all sides.This paper is based on this background,the article uses Porter’s diamond theory model as the basis of the model,from the production factor conditions,demand conditions,related industry indicators,corporate strategy indicators,government factors,the conditions of the six industrial factors To systematically analyze the current domestic buy industry and buy the market competitive advantage,to build the current China buy industry competitiveness of the evaluation index system.And then in this evaluation index system up to analyze the US group,the public comment,Baidu glutinous rice and other existing and occupy a certain market share of micro-media buy companies and those eliminated by the market by summing up their ability to foothold or failure reasons,as well as these The wrong strategic assumptions arising from the business difficulties,in order to rationally think about the way to integrate their own advantages of resources,to reverse the profit is not profitable distortion of the market sentiment,to find these micro-media buy class enterprises to further outbreak of its potential development strategy.At present,the gradual breakdown of the Group buy enterprises continue to emerge,micro-media buy class enterprises seem to have a firm foothold,but management has not caused widespread concern of domestic scholars,especially on micro-media buy class business future development strategy is still started Stage,still need to continue to practice and correct,this paper to diamond theory of a number of factors and the current micro-media buy business reality lies in the reality of the existence of micro-media buy class business theory and its current actual situation Analysis and research,hoping to buy business enterprises that have been integrated into the mass of life of micro-media enterprises in a positive direction of the development of help.