A Study On The Influence Of Network News Text On Public Opinion From The Perspective Of Semiotics

The network news text is the carrier of the event information and the direct source of the people’s understanding of the event.The occurrence of network public opinion has a close relationship with netizens’ interpretation and interpretation to the network news text.From the perspective of netizens’ interpretation and combined with the semiotics as a methodology to analyze the network news text,it is a kind of macro-level research of public opinion,which can overcome the limitation of the traditional research on public opinion.Under the main influence of memory technology,business and human,the network news text shows the following features: the "broad interpretation" under the technical superiority;the title metaphor and content metonymy caused by the highlight of the commodity attributes and the falsity of reports because of human factors.In the text,the segmentation of the indicative symbols classifies the events according to the indicative objects,so the inner legitimacy makes people form a stereotype and built a collective memory.Based on the existence characteristics of network news text and the whole cultural context,the “mythological” construction of the network news text guides people to have a tortuous understanding towards the events;Therefore,it will expand the original perception of prejudice and make the event is overly interpreted.Because of the features of social reality and network environment,"Wealth class",as a "different group" in the network,is marked through symbolization in the network news text.The interpretation of "marked" symbols will lead to class opposition and exert negative influence on public opinion.In order to avoid the negative public opinion effect caused by the interpretation of the network news text,we should advocate the principle of seeking truth under the symbolic meaning and weaken the tendency of the symbolization of “marked items” in the network news text.And we should regulate the network news practitioners and remodel gatekeeper,preventing the proliferation of negative public opinion from the root.