The Communication Status Quo And Strategies Of Barrage Culture

In recent years,with the rise of the Internet,the network video industry development rapidly.In 2007,a new type of video commentary from the Japanese ACG culture-the barrage was introduced into our country.And then popular in the "otaku" group,And developed into a small public with the characteristics of the barrage culture.With the rapid development of the video industry,the barrage culture attached to the spread of some film and television works and network buzzwords in the professional bark video site popular in the small public culture in the influence of the gradual increase,which gives video users real-time comments and interactive experience,accompanied by the rapid development of the video industry,making the barrage culture quickly popular in the Internet.From the professional barrage video site to the mainstream video site and then to the traditional media such as television,barrage culture in the spread of its majestic vitality,but also have some problems.Like "grass-roots culture","fan culture" and so on,"barrage culture" is the same one has not been the historical accumulation of popular phenomenon.This study is devoted to the analysis of the way and effect of the barrage culture,to find out the problems of communication and analyze the reasons,summed up the strategy of further propaganda of the barrage culture,and strive to make the barrage better to help video viewing,which can be said to have a positive reference to the cultural development of the network culture and the new media era effect.This paper first elaborates the current situation of the communication and development of the barrage culture in China,and how organic circulation through the contrast between the platform and the media,it summarizes how the barrage culture,as a kind of youth subculture.Focusing on the characteristics of the spread of the field,the multi-center fission pattern of transmission and the "weak relationship" link.And then for the barrage of cultural transmission of the various problems,from the barrage of contact and the user of this perspective,through the questionnaire survey and in-depth study of the study of their barrage contact with the use of habits to investigate the results of the survey.The paper analyzes the problems and contradictions in the communication of the barrage culture,and concludes the exploration of the strategy of the next barrage culture transmission.My study is divided into five parts: the introduction part elaborated the research background and the basis of the topic,and combing the domestic and international research on the status of barrage culture,summed up the research purpose and research ideas and methods.The second chapter mainly combs the present situation of the spread of the barrage culture,expounds the concept and classification of the barrage,elaborates the development process of the barrage culture and the transmission way of the barrage culture.The third chapter is the core of this study,through the questionnaire survey and in-depth interviews on the barrage audience to use the barrage to investigate the psychological characteristics of the audience,to explore the audience in the eyes of the barrage and their use in the barrage contact encountered in the problem.The fourth chapter analyzes the contents of the above two chapters,summarizes the problems in the spread of the barrage culture,and analyzes the causes.In the fifth chapter,puts forward the strategies and suggestions for the development of the spread of the barrage culture from the aspects of optimizing the communication subject,purifying the communication channel and expanding the communication environment.The harmonious development of the curtain culture and how to play their own product advantages,and create more value.