A Study On The Media Image Of "Takes A Real Man"

In recent years,the display of military media image,the spread of military culture of the military class reality show,the "Takes a real man" as a typical military class reality show through documentary shooting techniques,variety of narrative,to build a large number of features different military media image,many soldiers thus become young people in the new era of idol.The article shows the program as a research object,through the quantitative and qualitative research and analysis,found that the program focused on the show force lieutenant and the most typical of the "Takes a real man" two seasons a total of twenty-six program as the object of study,Junior military officers of the military image of the media,they are mostly young and middle-aged male soldiers,from Henan,Hubei,Beijing,Jilin,Liaoning and other places.Through the military professional military skills,excellent physical fitness and comprehensive quality of the show,"Takes a real man" focused on the construction of the "A rich handsome man" male gods,pillow Gobi soldiers,willing to sacrifice the guards and iron tenderness of the warm men of the four types of soldiers Media image.Audience survey shows that most of the audience will not only pay attention to the training of instructors in the program,excellent military skills and other content,and inevitably affected by the program,affecting their awareness of the soldiers.But the military’s own media image of the cognitive survey and in-depth interviews have shown that the "real man" built by the image of the military and the real life of the military image of both similarities,there are some differences.Especially the program construction of the military media image characteristics of the obvious,but the program focused on the star,part of the plot set too sensational,and there is a certain homogenization phenomenon.The second is the media sense of responsibility is not strong,"true" and "show" imbalance;third is the production of military literacy,The lack of understanding of the troops;four is the reality show market pan-entertainment,military class subject was left out.Military reality show to truly complete the new era of four military image of the military,it is necessary to strengthen the sense of responsibility,grasp the "true" and "show" balance,but also speak good military camp story,focus on promoting the military culture,Program the means of communication,clear the second transmission blind spot.