Research On The Application Of The Gamification Design Methods In Sports Apps For University Students

In the age of experience economy,gamification,by virtue of its unique game thinking and mechanism,is gradually applied in the Internet products and brings interesting experience modes to users.At the same time,the rapid development of the mobile Internet also accelerates people‘s life pace,and people are also constantly strengthening the awareness of sports fitness.With the huge market potential,sports APPs spring up like mushrooms and fuse into people‘s life.At present,products are faced with the issue of homogenization when they get developed to a certain degree.It is the users‘ urgent demand to segment the market and users vertically and seek for more individualized and participatory sports APPs.The paper takes the current university students as the target objects,segments their sports motivations and dependence on APPs vertically,summarizes four different types of user characteristics,and determines the student group with lower motivations who are in the majority as the main target users.The author tries to seek the constitution and relations of user motivations,determines the method to internalize external motivations in the gamification design method,aims to stimulate the internal motivations of the group,promotes university students to participate in sports in the long run,and realizes their self-value.Firstly,the paper researches and analyzes the related theories of gamification and domestic and foreign development status of university student sports,makes an in-depth survey on university student users‘ psychology and sports behaviors,summarizes the core design elements and user experience expression forms of gamification sports,and provides design methods and bases.Then,it extracts the sports demands which conform to university student users by analyzing competitive products and making segmented research on target users,organizes the logical relations of functional modules,determines the main information architecture,finally completes the interactive and visual presentation design of the entire gamification sports APP,and tests and evaluates the feasibility of the product application via users.The core element extraction of gamification design and the construction process of the method model,and the gamification design method to internalize external motivations proposed in the research have certain reference value for the application of gamification in the Internet products.