Under The Age Of The Internet Phenomenon Of Crossover Study Variety Show On TV

The variety show provides leisure entertainment for people,and it's also a platform for many satellite TV stations to compete with each other.Both CCTV and local TV have a common idea that"The variety show is everything." So it can be seen that the status of variety show must be very unusual.With the development of the Internet and the popularity of mobile terminals,variety show might be lose its supremacy dominance.The variety show meet the bottlenecks of development in recent years.The appearance of network variety shows bring a great impact to traditional TV variety shows.The market competition between them became white-hot.And the State Administration of Radio Film and Television(SARFT)has published various policies.Owing to this,the traditional TV variety shows were forced to make reform and innovation.To a certain extent,a tendency of crossover has been formed.No matter the content crossover and marketing crossover or the cooperation between the traditional variety shows and the network variety shows,it reflects the crossover phenomenon of TV variety shows.At first,this research mainly talk about the definition of crossover and elaborated on the expression of TV entertainment crossover.Secondly,the case study method are used in this article to analyze the differences in all aspects between Youku "xiao shuo" and Dragon TV "xiao song shuo".And it use the knowledge of communication to interpretation the differences in order to provide a salutary lesson and reflection for Network variety show reverse output to TV in the future.Then,this paper has analyzed the specific reasons for the phenomenon of TV crossover by studying TV variety show,Network variety show,audience's needs and the media policy and so on.And this article also have an elementary forecast for the future development direction of crossover phenomenon of TV variety shows.At last,in the field of authority,this paper makes an situational analysis of the crossover phenomenon of TV variety,and sums up the characteristics.This paper has a clear and comprehensive understanding for the industry and the audience,that is the current development situation of the crossover phenomenon of TV variety shows.It is to provide a better experience for traditional TV variety shows of the Internet age about how to deal with the current problems and how to development in the future,also bring some thinking for the future of the network variety shows.