Shanghai Music Radio Audience Listening Behavior Research

With the increase in the types and the number of media,the increasing media environment today,the growing development of new media technology makes people access to information more and more channels,the traditional media is facing many challenges.As the traditional media broadcast is also the media competition in the tide actively looking for the development of the way out.With the satisfaction of the material needs of the people and the improvement of spiritual needs,China’s music radio station also produced a series of development and changes,from the integrated station to the series of music,and then to the type of music,which Reflecting the general trend of broadcasting from the type of change and specialization.In this paper,the questionnaire survey method and the interview method are used as the main research methods to assist the relevant literature research,and the audience listening system of Shanghai music broadcasting is analyzed systematically.Combining with the interview contents of the staff and audience of Shanghai music broadcasting,I finished the paper of Shanghai music radio audience listening behavior research.This article to Shanghai FM101 Music Radio music radio as a starting point,which is the earliest pop music station in Shanghai,founded in 1984.So it is an important research significance and representation,analysis of its development and the status quo and future strategies,but also for other similar radio to provide a reference.This paper mainly considers the audience’s view and view,first analyzes the general situation of the domestic music broadcasting and the characteristics of the broadcasting audience under the background of the new media,and then carries on the concrete analysis to the listening performance of the Shanghai music broadcasting through the practical questionnaire survey,Limited to their identity,hobbies,habits affect the listening factors and so on,combined with the audience and radio staff interviews,found the background of the new media under the Shanghai music broadcast audience to listen to the characteristics of the audience to make more in line with the needs of the radio program,To develop a more long-term strategic plan for Shanghai music broadcasting.This paper is divided into four parts: The first chapter is the introduction,mainly analyzes and introduces the research origin,the present situation,the concrete method and some proprietary concepts,and makes clear the direction for the later investigation and statistics;the second chapter mainly focuses on the domestic,The development of music broadcasting,including the background of the development of music broadcasting in the background of new media,the current situation and the reasons for the rise,specifically for the development of FM101 Music Radio music broadcast and positioning,summarizes some of the current FM101 Music Radio development,especially in the background of the development of new media background;Chapter III of the fourth chapter is mainly based on the "new media background,listening to the behavior of the Shanghai music audience," the questionnaire based on the results of the Shanghai music radio audience characteristics and listening behavior specific Analysis,many are expressed in a graphical way,clear and clear;the fifth chapter is mainly for the third chapter of the various types of survey results,the Shanghai music broadcasting proposed targeted development strategy.