A Study On The Construction Of Female Driver’s Image In Network Media And Audience’s Cognition

The image of the "female driver" in the online news report about the "female driver" is generally negative.The wrong behavior of the individual "female driver" is elevated to the height of the whole group.The "female driver" group is called " "Road killer".This paper attempts to solve two problems,the first question is how the network media to build "female driver" image? The second question is what is the audience’s perception of the "female driver" network media image?In the view of the first question,this article through the meta-search carefully selected China’s four major portal site "female driver" news reports,as the object of study.Based on the method of text analysis,the negative reports of "female drivers" accounted for 75% of the total reported volume,so the overall image of "female drivers" was negative.In the network news report,the negative image of the female driver in the network is mostly exaggerated after the accident,technical mistakes,do not understand the rules,chaos,etc.,with the feminist perspective and label theory on the "female driver" image analysis of the media can be summed up "Female driver" was posted on the network media "easy error" and "emotional" label,female stereotypes of the extension and labeling of the "female driver" is the prevalence of the formation of online media coverage "female driver" negative image of the cause.The formation of the label "female driver" for three reasons,that is,negative news reports with the lack of beauty,after the label of the "female driver" to facilitate the audience to understand and disseminate the subjective choice of subject matter."Female driver" of this network media image and real life "female driver" the real image of the existence of very different.The audience’s cognitive level also had a great impact.According to the second question,this paper analyzes the audience’s cognition about the "female driver" through the questionnaire survey and the content analysis method,and concludes that the network news has a great influence on the audience’s cognitive level,and the audience is at the level of behavior Will also be affected,resulting in cognitive bias.Therefore,this paper aims to summarize the existing network media on the "female driver" false report on the impact of the audience for the network media how to build "female driver" media image to explore and put forward countermeasures to form an objective network media Image.