Branding And Standard Of Design In New Media Era

Although we are not completely separated from the era of old newspaper and TV,the development of new media and the improvement of high technology already on the highway of operation.We can exactly enjoy the very different fresh experience of these new way.This paper mainly research about the new media design of branding and standard of it.By means of comparison of both old and new media operation in domestic and overseas background.The characteristics of new media like interactive and immediacy make it becomes the most efficient spread way.Besides,new media design also becomes a necessary step above all.This paper will take Wechat for example by the angle of design based on the new media spread characteristics and methods.Furthermore,it also takes the improvement of branding value and brand identification by principle to summarize a branding design standard in new media era.Hoping this can help development of branding in this new media generation.