The Official Account "Xidatuanxuexiaowei" Of Operation Management Research

According to the Tencent’s third quarter of the year of 2016 report,the active users of Wechat amounting to 800 million per month,the official accounts 31 million.The official account,which has become a key media platform for students in the university to acquire information about their campus now has sprung with various qualities.As the official account of the Youth League Committee in Guangxi University,the "Xidatuanxuexiaowei" has ranked on the top in a number of authoritative lists and gained popularity among students and faculties.By studying the management of the official account in terms of its product design,team management,content management and user management,the author of the thesis has found out the weakness while finding its merits and eventually provided some effective improvement and suggestions on its development.On the one hand,the studying of the thesis will be helpful for the manager to have a clear understanding of the current business condition of the account and thus to make the best of the popularization of this kind of media under the context of the surging social media.On the other hand,inspired by Successful experience of the official accounts will guide other universities in producing high-quality official accounts.