| Grain industry portal website is one of the important service platforms of grain industry information.It can effectively solve the problems of asymmetric information of grain market in the field of grain circulation.It can break through the regional,spatial and temporal characteristics of information dissemination through the grain industry portal.From here we see that the grain industry portal plays an indispensable role in the process of grain production,circulation,processing and consumption.In other words,it is an important medium of grain circulation.However,the development level of China's grain industry portal is uneven at present,this brings great difficulties to the website users to get effective information.So how to carry on the grain industry portal website evaluation is particularly important.In view of the research of this aspect,this paper has important theoretical and practical significance for where to proceed to improve and how to improve the grain industry portal.The main research contents of this paper are the following four parts:(1)Sort out and sum up the research content of the domestic and foreign relevant website evaluation index system,then compare and define the similarities and differences between the grain industry information and other industry websites.(2)Based on defining the design goals and principles of the evaluation index system of the portal site,confirm the methods of construction of the evaluation index system.(3)Based on IA theory and apply many methods to establish a set of complete evaluation index system of grain industry portal website,such as literature analysis method,expert groups evaluation method,questionnaire method,provide one of the process and methods in improving countermeasures based on linguistic assessment information of grain industry portal website evaluation method and the evaluation results to analyze radar chart.(4)Take China Grain as the evaluation object of study and carry out the analysis of the case study.Particularly,studied the built structures of evaluation methods of portal website and strategy improving,analyzed and suggested the results.This paper is considering the relevant study results of grain industry portal website evaluation method.It also has important theoretical and practical significance to enrich the theory system of grain industry website evaluation,solve the practical problems of grain industry website operation,then guide and improve the operational improvement strategies of grain industry portal website. |
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