Tencent NBA Video Transmission Research And Its Revelation For The Contemporary Sports News Spread

Tencent network NBA(National basketball association)live web site as NBA China Digital Media exclusive official partner,Since the 2015 signing of NBA,broadcast ratings remain high,Web video has a high amount of content and type of richness,users alike.The Internet is highly developed today,a variety of network terminal technology more and more advanced,the liberalization of the network determines the network information convenient,at present,the network audience partial younger,most of them are college students and middle school students,even primary school,according to the 2016 06 month 22,Chongqing Evening News,NBA fans,under the age of 29 the proportion of users reached 80%,NBA fans are young,energetic,love sports and have the ability to buy in education;college degree or above,more than 50% users,the use of the network has become an indispensable element in the life of university students,college students’ curiosity is strong,have a strong ability to follow and learn new things,so important to network dissemination of information supervision is self-evident,the invisible network video communication Educational significance,how to maintain a pure and healthy network video transmission environment,and improve the significance of network education has become an important topic.Based on the research of Tencent and the site of NBA NBA live video transmission,comparison of the characteristics of China’s other sports website video communication,reference,drawing on previous research results and experience,explore novel,attractions,Tencent NBA video communication strategy and draw the conclusion that the Tencent has the extremely broad network system and comprehensive network platform strong brand appeal,these advantages with NBA powerful combination,the effect of news dissemination is significant,in addition to the successful application of solomo model of Tencent and Tencent,in a serious work attitude and many other advantages beyond the portal strategy,these factors together cause the Tencent NBA today."Hot broadcast.Finally found the Tencent NBA video communication in the problem,andpropose solutions,in-depth analysis and from small to large in today’s sports news dissemination of China’s existing problems,and puts forward the feasible suggestions for the development of the individual.