The Study On Adhesiveness Of Users In Entertainment Online Community

At present,the Internet product innovation,rapid development,and based on digital media technology platform in the community has become the new direction of its development trend.In the media in the existence and development of community,the role of the user to be reckoned with,its use and pay attention to the way is worth scholars participate in media.Among them,the "stickiness" as a feature of the Internet application products,is to measure user engagement,dependence,and loyalty.Recently,"listening to music to read the comments" this makes a popular Netease Cloud Music as entertainment music community,much attention has been paid to this kind of view is to Netease Cloud Music of user generated content in the status of applications and users of products using habits.Netease Cloud Music is no longer just a simple music player,it has constructed a music community,or even a social ecosystem of music.Why Netease Cloud Music this user habit,why is this an Internet application can have a lot of "die-hard powder",why would anyone say "a APP can let me play all day",it reflected a kind of active community atmosphere and highly user viscosity,became a media product development together with common interests of the user’s online community,and even formed a professional class of ecosystem,it is worth to study the problem.In addition,this paper will be based on the user viscosity of Netease Cloud Music analysis,put forward entertainment media community policy and strategy of strengthening the user viscosity.