Analysis And Research On Discourse Power Of Grassroots Opinion Leaders In Sina Weibo

Sina weibo is the most popular public opinion field in China.The influence of Sina weibo has spread from the online world to the real world.The characteristics of it has allowed ordinary users have a certain right to speak.And there comes Sina weibo opinion leader,among which a new type of opinion leader was born,Sina weibo grassroots opinion leader.With the fast development of Sina weibo,Sina weibo grassroots opinion leader have more speaking rights and power of influence.Therefore,Sina weibo grassroots opinion leaders should value their speaking rights and influence,they shoulder the responsibility to promote the harmonious operation and to develop the media field of it,so as to promote and stabilize democracy and freedom in real life to advance social development.This paper analyzes the characteristics of Sina weibo grassroots opinion leaders,gives the definition of its concept,analyzes its advantages and disadvantages,through case analysis and questionnaire survey.It combines with the characteristics of Sina weibo to study the speaking right of Sina weibo grassroots opinion leaders,summarizes the dilemma that they have been facing,put forward the main problems in their current state,and puts forward some corresponding suggestions and measures for further promoting the coordinated development of Sina weibo grassroots opinion leaders.