Analysis And Design Of Population-based Precision Advertising System

With the progress of science and the development of the Internet, the number of Internet users has increased significantly. People are more and more willing to get a lot of information from the Internet, the network has become a window to see the world. The emergence of such a large-scale crowd led to the gradual increase in the attention of the Internet business platform, it wants to tap its more potential value in this platform to promote their own more to show greater business profits, so the network advertising becomes a carrier. How to improve the efficiency of online advertising has become a compelling topic. Only to the needs of users to put on such needs of advertising in order to maximizing the value of advertising. Also can avoid unscrupulous advertising on the user’s unjustified harassment , that will build a clean network world.Take the advertising of games as an example, this article suggests ideas for different types of creatives for different targeted people. Combined with the needs of all parts, it analysis and design based on the crowd of precision delivery advertising system. Use the page title that user has browsed to filter the user, select a series of target users. Combined with different game types, the user is also divided into different types, in different games under the configuration of different materials, and then delivery according to the corresponding relationship.This paper analyzes the needs of the whole system, combined with different user roles, through the use case diagram for analysis and explanation. And then have a detailed modular design for the functions of the needs analysis summed up, including for the database, interface, interface and other design process. Finally, the function design of the whole system is completed, and the test results are analyzed and summarized. At the end of the paper is given a summary of the full text, and put forward the development of the system space and prospects, I believe that the development of online advertising is getting better and better.