Research On The Design Of The Creative Marketing H5 WEB Based On The User Experience As The Core

In recent years, creative marketing mobile H5 webpages have ap peared frequently in the public’s view and became a more efficient m ethod of new media communication. With the development of mobile Internet technology, HTML5 and new media, the advantages of creati ve marketing mobile H5 in the dissemination have been more obvious.In the mobile social media, the user’s sharing behavior has a dire ct impact on the effect of the communication, and the user experience determines the user’s communication behavior to the H5 page.So it h as been the key point impacting communication effect that how to de sign creative marketing mobile H5 from the perspective of the user e xperience. This paper focuses on this topic and make user experience as the core, descussing the design of creative marketing H5, combinin g with several user experience model theories, summed up five factor s in user ecperience which Including visual, interactive, function, cont ent and emotion. This paper constructs a user experience impacting m odel of creative marketing mobile H5 and verifies it by questionnaire and data analysis. It is found that emotional factors have an intermedi ary impact on the user experience in the creative marketing H5 user e xperience. At the same time, the data analysis results demonstrate the influence of different factors on the user experience.Based on the research conclusions, this paper puts forward four r easonable suggestions for the design of creative marketing H5, and ap plies the results to the design experiment.