Study On The Educational Function Of "Xinjiang Daily"(Chinese Version)

Supplement is different from the news information as an integral part of the newspaper.It is the main content of literature and art.It has a fixed name and certainly regular publishing time according to the condition of the content.The“ Xinjiang Daily” supplement has educational function for the basic attributes and content of it and the realistic environment and culture of Xinjiang.It is a broad,conscious and informal form of education which educational function realized by means of culture."Xinjiang Daily" supplement is the most authoritative party newspaper supplement in Xinjiang,belonging to the party newspaper comprehensive literary supplement.It reflects the broader content,but mainly to literature and art.It renamed "treasure" in 1985 has been still in use now.Due to the particularity of its region,"Xinjiang Daily" supplement published in four languages.Research for the Chinese version,using textual research,through the 2004-2014 "Xinjiang Daily" supplement works content analysis,show the specific educational function of the supplement.Supplement is mainly through the ideological,moral,emotional guidance of the pursuit of truth and goodness to reflect the personality education;through the expression of national cultural communication to reflect the national unity education;based on the national political community and the national historical and cultural traditions to reflect the national identity education;and through the international and national intercultural communication among different ethnic groups to reflect cross-cultural education.And then to the "7.5" event of Urumqi in 2009 as a node,according to the content before and after the supplement content changes,from the overall found that "Xinjiang Daily" supplement to realize educational functions exists the following questions: the supplementary means of communication is more single,cross-cultural content and personality education is obviously insufficient,the agenda of national unity is set up obviously,and the expression of national recognition education slogan and homogenization is obvious.According to the questions of supplement at a time and the communication ideas,communication technology,audience acceptance and value orientation,which affect the educational function,the author puts forward that the supplements should make full use of the new media,enrich the means of communication,update the communication idea,understand and consider the acceptance habits and values of the audience,especially the acceptance of ethnic minorities;by expanding the minority group of authors and grassroots author group to expand the audience voice;based on the facts of life and culture of dynamic development to innovative discourse expression;recognizing his culture of the main qualifications,leaving aside self-cultural perspective,dialogue with his cultural to understand,so as to truly achieve the mainstream culture and multi-cultural symbiosis.The essence of the supplement is culture.It has the mission of spreading and creating culture.The key to realize the educational function of "Xinjiang Daily" supplement is how to express the different national culture and realize the reciprocal understanding of equality among different national cultures;and in the new media context,under the full use of different forms of communication platform to absorb more new media audience,to expand the influence,so that the supplement can get more long-term development.