The Context Of The New Media Marketing Strategy Optimization Study Variety Show On TV

We have entered the information society,smart phones,tablets and other mobile terminal equipment in our life become more and more popular,with the rapid development of new media technology,let us get information faster and more convenient.And traditional media,television,radio,newspapers,information spread by relatively lag.In the past few decades,TV media audio and visual elements of its own market quickly occupied the Chinese media.With the rapid development of new media,a new era-the new media era,the new media impact to the traditional TV media is very strong.Due to the continuous development of new media makes the TV audience viewing behavior become complicated and diversified,not only can through the television media television,can through the network television,network video anytime,anywhere viewing.So it is not hard to see,television can use new media television variety show increased attention.Under the impact of the new media era of TV variety shows,as the traditional TV variety shows,can merge with the new media,interactive,and so on.To definition of new media,defining the TV variety shows,through the SWOT analysis of the TV variety shows the external opportunities and external threats,the internal advantage,internal weaknesses.On the depth of the channel and promotion in the 4 p analysis,use the STP on TV variety shows to market segmentation,positioning and program packaging depth profiling;Analysis tools such as in-depth interviews,"T",for example as the research object,with super high ratings and audience rating.Television variety show competition is fierce,the competition is not only the content,and promotion strategy game.Star TV reality show is the present variety of media product market fierce competition.New media itself and the condition of the life in the new media era of the so-called "new media" context.The context of the new media,television variety show audience in mobile media,network media,from "passive accept" to the change of "participation" is historic.Marketing is becoming more and more rich and changeful variety show on TV.New media,is made for television variety show f ull media,multi-dimensional marketing strategy.