Content Analysis Of The Public Image Of “Hong Konger” In Tianya Forum

This study is to discuss the building of Hong Konger’s public image,by doing quantitative analysis of the content,and using text analysis to refine the specific building of image.The objects of study are posts on the largest online forum in mainland China,Tianya forum.They are used to analyze Hong Konger’s public image in mainland China’s online forum.The first part is about background,reason,and the literature review of this study.While the second part is about research design,including method,project,and the statistics and analysis to theme,source,emotion,group,image,original situation.The following three parts is to find out the image of Hong Konger and how it be built,also discuss if different kinds of posts would build different images.The sixth part of the study analyses the spread of Hong Konger-related posts,so the interest orientation of Tianya’s users can be discovered.And the seventh part shows the results.The results of the study show that the Hongkonger’s image in Tianya forum is mainly negative.They are not only unpatriotic,but also ignorant and unconcerned.The building of that kind of image is related to 4 hot events,which happened during 2014 to 2016,the 4.15 event,the occupation to Hong Kong central,Anti-water guest,2.8 disturbance.The images to which being made is according to the netizen’s judgement by morality,economy,politics and ability.In different boards,themes,sources,emotions,groups,different kinds of images would be built.This study describe how does form of posts influence on the image.At last,the study shows Tianya users’ tendentiousness.Both period and images of Hong Konger will influence the posts’ hits and replies.