The Design And Research Of Office Service Ordering System Based On Service Design

With the advent of the mobile Internet era,office software industry ushered in an important node in the mobile office.Traditional sales model of the software itself is no longer applicable,the major office software companies have introduced a package of office services,reflecting the transition from selling products to selling services.The assay aims to research office service subscription system,from the perspective of product designers.The"Service-Design(SD)thinking" is throughout the whole assay.Theoretical knowledge is mainly based on psychology,management,marketing and product development.In this study,a solution to the design of office service subscription system has been found;a method of"scene service design" has been proposed,so as to assist designers to utilize SD thinking in specific design implementation.Through theoretical research,this assay firstly introduces the development and research status of the service design at home and abroad,and explores the adaptability of SD in software industry;while a clear research topic-office service subscription system(OSSS)has been determined.Secondly,implying SD.For core users,User Role Model and Customer Journey Map have been built.Based on the above analysis,a problem has been found:as a guiding thinking,SD hasn’t provided the method of translating insight into specific design.Thus,this study proposes a service-design-based "scene service design" method as a solution.It divides service process into explicit scenes,combines previous insight into multi-dimensional scenario analysis,gains corresponding design principles and implies design principles into specific performances.Finally,to take the cloud design of WPS+ Office subscription service platform as an example,the study tries to utilize "scene service design" to the specific design implementation,in order to verify the method.The design turns to be a great success and has made good business benefits.After the research and practice in this research project,I have been aware of an inevitable tendency that office software industry is becoming to sell more service than products themselves.And the successful application of service design indicates a promising future for office software.