Study On The Professional Identity Of Media Practitioners In Urumqi

Career identity is positive evaluation of individual occupations,it assesses the importance of professional roles in personal self-occupation.Practitioner career I really identify themselves,to dedicate their intelligence is known to contribute to work,as the media market deepened,reporters falling because of occupational stress,low pay,social status,was considered to be "news workers".These are associated with the problems of professional identity.This research to journalists in Urumqi as the research object and attempts to discover problems in their professional identity,and puts forward corresponding countermeasures.This paper is divided into five parts,the first part of the introduction,including literature reviews,research methods.In the literature review,this paper points out the origin and the related crux of the problems of the professional identity of the media practitioners by the different scholars’ views on the professional identity of the media practitioners.In the research method,the use of qualitative research and quantitative research with each other,quantitative research by collecting the questionnaire,the practitioners as a whole care,and qualitative research,then select some individuals through the depth of the interview method found in the professional;The second part is the historical review of the evolution of the role of journalists,first of all from the historical point of view of different historical periods of China’s news organizations in the social development of the role played by each media practitioners in the media organizations continue And media organizations and social interaction,so as to form their own professional role,and secondly,with journalism as a theoretical support,journalism as a professional concept in professional cognition played a harmonious role,how journalists;The third part is the focus of this article,from the origin of the practitioners,career awareness,professional feelings,self-identity of these four dimensions,analysis of Urumqi media practitioners in the professional identity of the existence of the problem.Since the beginning of the job,most media practitioners do not know what journalists mean when they start to choose their jobs;professional cognition,most practitioners begin to experience greater awareness from the influence of individuals and organizations and society for some time And this part includes interviews and quantification data,interview dialogue and data as a descriptive language can be three-dimensional display of journalists on the occupation of the status quo,and then through the fourth part,to undertake the third part of the actual situation,in the medium and macro level that the media practitioners professional identity decline source,the news system rigid,the living space has been squeezed,Social status is not high;the fifth part,for the above problems found countermeasures.School education,career model,media organizations,the three should be interlocking,if you can get through the three links,then for the promotion of professional identity and the formation of professional team is of great benefit..