| With the rapid development of network technology,digital technology and mobile communication technology,new media to online media,digital TV media and mobile media as a representative,has penetrated into all aspects of social life,has brought great changes and profound influence to the society,the more rapid development of new media,it occupies in people in daily life status is more important,from work to life habits,from the way of thinking to conduct,and even friends shopping and media contact,without exception makes its mark.With the rapid development of mobile Internet,new media has become the forefront of university morality education.How to grasp the key to the construction of the new media,for in the global ideological and cultural exchanges in the layout of spread fortress,optimize the educational ecology,leading the mainstream ideology,promote critical inheritance and innovation of University culture.Under the background of new media,it is of great practical significance to study and analyze the current situation of the development of new media,and to explore the application of new media technology in the field of education.We Chat,micro-blog as the representative of the rapid development of new media,but also to the university teaching and management has brought great impact on the operation of new media needs to improve.But in the new media development process,there are still some problems: some universities in misunderstanding;lack of brand awareness of the overall development of the new media,the management is in a state of disorder,lack of coordination;lack of talent in the construction of the new media;ignore the media literacy education;the lack of online and offline interaction etc..Based on the concept of new media,new media and the basic characteristics of the form,the spread of new media,new media features of the key technology,the Internet era of new media to the analysis of the current situation and analysis of the impact of new media on college students,put forward the new media construction should form the school brand through top-level design,while clearly the sense of responsibility,improve the management mechanism,organization innovation,the establishment of a professional team,improve the quality of content,good use of hot events,in order to give full play to the positive energy in the new media in Colleges and universities.With the rapid development of network technology,digital technology and mobile communication technology,new media to online media,digital TV media and mobile media as a representative,has penetrated into all aspects of social life,has brought great changes and profound influence to the society,the more rapid development of new media,it occupies in people in daily life status is more important,from work to life habits,from the way of thinking to conduct,and even friends shopping and media contact,without exception makes its mark.With the popularity of smart phones in the student community and the arrival of the 4G era,the media,new media and other sweeping across the campus,updated students access to information,communication and communication.Now the subject of college students is 9,they dare to subvert the mainstream,subvert authority,subvert the tradition,pay more attention to personality publicity.Is the first to enjoy and promote all new technology,is the forefront of new social technology,new ideas.Among them,WeChat and its public platform play an important role.WeChat public platform because of its convenient operation,high efficiency,interpersonal communication,content rich,push message push precision etc,with groups of young students the concept of consumption,life style,habits of communication and communication channels and sought after by college students.College teachers are highly educated and are good at learning and accepting new things.These two points have laid a good mass foundation for popularizing the WeChat public platform in the field of higher education.WeChat public function development platform,can be based on intelligent mobile phone technology and WeChat technology,through the two development of WeChat public platform,the development of a suitable for China daily management and service needs of the public platform,in order to solve the limitation of time and space in our release of information,so that teachers and students can learn whenever and wherever possible I work all aspects,always concerned with their related information query,consultation,interaction,function of fragmented learning;also can use the platform to push the latest information about our hospital admissions,student activities,academic reports,quality education,campus culture,personnel training etc.attention,increase in College students,parents and society,achieve viral school brand.The establishment of the platform will change our service concept and service mode,and play a positive role in promoting management informatization and office automation in our hospital.Two development using the PHP programming language,Android development technology,database technology and platform server configuration technology based on WeChat public platform,the establishment of school in WeChat on the platform of WeChat public service number,according to the kind of need to publish information to realize the function menu programming. |
