Research On Precise Marketing Of Chinese Network Homemade Play

2014 known as the "self-made network drama" first year,the high cost of copyright and bandwidth costs make the living environment of the major video sites awkward.As the low-cost,high-yield network self-made drama appears,it will undoubtedly become the video site to achieve competitive differentiation and highlights new profit growth point.Focus era has arrived,drama network marketing environment changes dramatically,the traditional "4P or 4C marketing theory" has been unable to meet the individual needs of the audience.Network using precision marketing is the trend.Data analysis techniques based on “large data”for the network self-made drama marketing offers new tools and ways.Using social media marketing is to improve the network self-made drama precision and effectiveness a magic weapon.In this paper,the network self-made drama precision marketing as the main object of study,reading a lot of literature on the basis of the definition of the network came out with home-made drama,features,and the reasons for the rise.Combined with the network self-development process drama,the introduction of precision marketing theory to explain the current status of the application of self-made network precision marketing,and demonstrates network self-made drama requires precision marketing.The second part of the article is the main focus.Application based on traditional areas of general merchandise and precision marketing experience,extracts the network self-made drama implement key point,attempts to establish a system of self-made drama precision marketing network analysis framework.And on this basis,further summarized the network made drama precision marketing implementation.Focus on behavioral data and structural data;accurate data label matches the needs of the audience;personalized recommendation and social media marketing simultaneously;content,brand and audience Trinity.The third chapter takes an overseas "House of Cards" for example,Demonstrate the feasibility of implementation of the above-described precision marketing,And from abroad can learn from our analysis of the network made drama precision marketing Inspiration,Feasibility reference proposal for the domestic network made drama achieve precision marketing.