The Research On Reports About Sports Events And Construction Of Xinjiang Image

Perfect closing of the 13th Winter Games is the initial success that achieved by GeneralAdministration of Sport,who exert the “ Ice North Westward ” scheme.Using rich ice resources in Xinjiang to build the ice matrix with Beijing and the northeast of China that can form the three pillar,which has certain strategic significance.This thesis select the Tian Shan Network as the research object,the mainly reasons as following : one side is that Tian Shan Net is the web portals in Xin Jiang,it is an important network for the spread of China to the western countries and to release the authoritative information in time;in addition,during the 13th Winter Games,the Tian Shan Net opened the network platform,live events,planning and issued a series of news reports,widely reported the issues,including the economic development of Xin Jiang,cultural customs,and other fields,which has a positive performance and widely influential.This thesis extracted the reports of Tian Shan net as the data sample,it included one year(2015.1.30--2016.1.30)that is before the opening ceremony of the 13th Winter Games until it’s end of the opening ceremony,sorts out the related reports,the author found that the reports of large sports events plays an important role in the regional image construction,and the Tian Shan net 13th Winter Games reports successfully created the Xin Jiang ice and snow tourism culture image,show the rich ice and snow conditions to the public,make the public to realize that Xin Jiang has the wonderful natural ski resorts which can rival to European.Skiing in Xin Jiang! With the influence of the 13th Winter Games,which created a strong ice and snow culture dissemination,while open the ice and snow tourist market in Xin Jiang.It has injected a new vitality of Xin Jiang image,which makes the Xin Jiang image more diverse and full of momentum.This thesis is based on the regional image theory,to use the text analysis,literature analysis and other research methods,analysis of samples collected as a whole,combed through data discovery: the reports of Tian Shan net on 13th Winter Games is exert a important effect on the construct of Xin Jiang image and the effect is obvious,finally created a big province image with rich snow resources,and is yet to mature.The 2022 Winter Olympics is prepared,the ice and snow industry has certain practical meaning for both inside and outside Xinjiang development to say.In addition,this thesis thinks that,Tian Shan netcommunication strategy is mainly based on the different report ways in different times,but the tendency of reports are also obvious,the sources of news are more focused on the official,and the early reports are so focused and the later reported are problems such insufficient.