| As a new way of information dissemination,We-media expand the subject of breadth and depth.However,it also exacerbated the subject of ethics risk,the part of subjects into an ethical dilemma,and shocked the construction of mainstream values and public ethics system.Based on Marxist Subjectivity Thought,using the method of literature research and multidisciplinary comprehensive analysis,around the main line of human subjectivity change in We-media communication,this article aims to discusses the ethical dilemmas of subject.The research will has important practical significance and theoretical value.This thesis embark from the Marxist theory of subjectivity,On the basis of fully discussing the characteristics such as the double identity between disseminator and receiver,the ambiguity of propagating space,the diversity of communication content,the interaction of communication process,the influence of communication on polymerization,summarizes the performance of the subject ethical dilemma from two levels: individual subject and group subject,and finally reach a decision that the progress of technology,the fragmentation of the spread,the external norm lag is the external root cause of the subject’s ethical dilemma,and the internal cause is the main body alienation.This paper puts forward the countermeasures of constructing the subject ethics at the same time.Through the establishment of media literacy training system,to strengthen the We-media platform for the construction of moral norms,improving the external restraint mechanism and other initiatives,the moral construction of We-media platform will be promoted and the subjective moral practice is to in an orderly manner.The main innovation of this paper is the new perspective,that is,from the perspective of subjectivity,to analyze the problem of subject ethical dilemma in We-media communication practice.In this paper,the main point of view and the main issues involved in the interdisciplinary,comprehensive use of ethics,Marx’s theory of human science,communication,psychology,the theory of multi subject ethical dilemmas were studied.All in all,under the background of globalization,the problem of subject ethical dilemmas in We-media communication and the other problems caused by it have become a common problem that all mankind must face.The research of this problem is not only a timely response to the new moral issues put forward by the development of productive forces,scientific and technological progress and the way of human transmission,but also to promote the development of human society and the development of human subjectivity. |
