Research On Chinese Network Homemade Variety Show In Recent Three Years(2014-2016)

Network homemade variety show is a new program mode which accompanied by the development of video sites.The so-called network homemade variety,is entirely based on the Internet ecological characteristics of research and development,production and broadcast of variety show.Network homemade variety of rooted in the Internet ecology,according to the Internet users are delighted to see the program form of program flow,expression and guests lineup,in order to obtain a higher click rate and attention.2014 to 2016,it is China’s network of self-made variety of rapid development of the program for three years,the major video sites in order to compete in the new media industry come to the fore,have increased their energy into the network homemade variety show production.In the face of content homogeneity,talent scarcity,lack of funds and other issues,video sites have to strengthen the production model,select the brand characteristics of the network homemade variety production direction,and actively seek differentiated competitive strategy,to cope with the homogenization of resources Development bottleneck.Network homemade variety show and traditional TV variety show in the content is significantly different,network homemade variety break through the traditional media thinking inertia and rules to create the program content,but also to meet the needs of the current network audience.In the theme of the choice of more bold,more open,combined with the current popular network elements,attract more young audience attention.At the same time,compared to television variety,network homemade variety show type is more refined,the host and guests more personalized,packaging style presented by the audio-visual effect more network.With the rapid development of Internet technology,society has entered the era of large data,network homemade variety program using large data analysis,according to different types of ratings groups to develop different marketing strategies to carry out accurate marketing.And with the barrage and social platform for interactive publicity,at the same time,the network of self-made innovative unique advertising and other marketing methods such as the use of marketing strategies to allow the audience to accept advertising,and it also enhance the experience of audience.