| TV,is the most common means of sound and picture combination.Regional culture TV programs are a variety of television programs that show local culture and derive from local cultural backgrounds.On the one hand,there are a wide variety of regional television programs,it is an important carrier of regional cultural transmission and diffusion.On the other hand,regional culture itself is broad and profound,it is the creative source and core of TV shows.Local programs have become closer and closer to each other in the world due to the progress of local technology and globalization.As a result,cultural communication between China and foreign countries has become increasingly closer and cross-regional communication becomes inevitable.However,the developed countries use cultural infiltration of exporting their own national values,but it makes the inheritance of regional culture and cross-regional communication difficult.This paper reviews and studies the regional spread of regional television programs and the phenomenon of cultural diffusion,and use three episodes of "tongue on the China" as cases,summarize the various local knowledge presented in the program,analysis coding and spreading of regional culture in cross-regional diffusion process of the programs,explore the regularity of its regional cultural diffusion,so that make people understand comprehensively of the development of regional changes in the characteristics of television programs.Through the research,the author thinks that the local TV program has created the local sense of the program through the regional cultural symbols,civilians or heroic characters,local folk landscape and so on,to realize the popularization of common sense of the audience,The inheritance of folk art and the development of local spirit.In addition,the study finds that the cultural identity constructed by local TV programs has effectively promoted the trans-regional and intercultural communication of regional culture and realized the inheritance of regional culture and promoted the diversity of TV programs. |
