Study On Publishing Management Tactics Of Hina Book

Hina Book Publishing Consulting(Beijing)co.,LTD.(hereinafter abbreviated as "Hina Book")was founded in 2006.Since then,Hina Book has gradually established a complete organization structure of publication,including editing,design,production,printing,storage,promotion,sales,etc.Thousands kinds of books have been published so far,including art,humanities and social science,mass entertainment,children’s books,and other categories.Especially in recent years,Post Wave made remarkable achievements in the publishing industry and the market performance.Launched in 2015,the phenomenal coloring book Secret Garden made Hina Book gain widespread attention.In addition,Hina Book has sold a great number of high quality representative works in various fields,especially those books of movies,history,arts,and image fictions,which got a lot of attention both by the market and the corresponding field,also harvested a great reputation from the readers,so much so that Hina Book has been gradually developed into a prominent Chinese private publishing company.This paper is based on the case study of Hina Book’s operating condition.Begins with a summative study of the product structure and product composition,this paper analyzes the inner business logic of Hina Book and summarize its publishing strategies,in order to do some contribution for the development of China’s private sector companies.The paper consists of five parts.The first chapter aims to clarify the purpose,significance,research status,research methods and innovations of this study.The second chapter summarizes the general situation and the historical development in a detailed way,so that its management concept and the development goal are able to been interpreted.The third chapter analyzes the product structure and product composition of Hina Book.The fourth chapter,after thorough analysis and discusses the publication of the Hina Book’s business strategy,tries to find out its internal business logic.The fifth chapter summarizes the inspiration for the development of Chinese private publishing companies provided by the experience of Hina Book’s development pattern.